Privacy Policy
Last updated: 25 February 2026
1. Introduction
MaxFit SA ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you visit maxfitsa.co.za or interact with our services. By using our website you agree to the practices described below.
2. Information We Collect
- Personal details – name, email address, phone number, billing & delivery address when you place an order or create an account.
- Payment information – processed securely by our payment gateways (PayFast, Ozow, Payflex). We do not store full card numbers.
- Device & usage data – IP address, browser type, pages visited, referral source and session duration via cookies and analytics tools.
- Communication data – messages you send via our contact form, WhatsApp or email.
- Fitness profile data – optional preferences you provide in your account (goals, experience level, preferred equipment).
3. How We Use Your Information
- To process and fulfil your orders, including delivery and installation.
- To communicate order status, shipping updates and invoices.
- To personalise your shopping experience and provide product recommendations.
- To send marketing communications (only with your consent; you can opt out at any time).
- To improve our website, products and customer service.
- To comply with legal obligations and prevent fraud.
4. Cookies & Tracking
We use cookies and similar technologies for analytics (Google Analytics), advertising (Meta Pixel) and website functionality. You can manage cookie preferences through your browser settings. Essential cookies required for checkout and authentication cannot be disabled.
5. Sharing Your Information
We do not sell your personal information. We may share data with:
- Service providers – payment processors, courier partners, email platforms and analytics services that help us operate.
- Legal authorities – when required by law or to protect our rights.
6. Data Security
We implement industry-standard security measures including HTTPS encryption, secure payment gateways and access controls. While no system is 100% secure, we take reasonable steps to protect your data.
7. Your Rights (POPIA)
Under the Protection of Personal Information Act (POPIA) you have the right to:
- Access the personal information we hold about you.
- Request correction or deletion of your information.
- Object to processing of your information for marketing purposes.
- Lodge a complaint with the Information Regulator.
8. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations and resolve disputes. Order records are kept for a minimum of 5 years in accordance with South African tax legislation.
9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy, please contact: